Would you eat your own placenta? Although the practice of a woman eating her placenta (called “placentophagy”) isn’t a new phenomenon, it is growing in popularity due to the influence of Hollywood celebrities.

In March 2012, Mad Men star, January Jones admitted that she ate her own placenta. Before that, in 2006, Tom Cruise told GQ Magazine that he planned to eat his baby’s (Suri) placenta. Whether or not the actor actually went through with his plan is unknown, but the celebrity influence has played a role in making placentophagy more well-known.

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